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Think Pink On NorthState Health

In October of 2012, Nor-Cal Think Pink was featured on North State Health. This program provides some great history and insight into Think Pink.

Click below to view the video:

  • 0:00-11:17 Nor-Cal Think Pink Founders Melody Christenson and Dr. Michael Figueroa talk about the history of Think Pink.
  • Interesting Note: Jan Dunn of Mercy Medical Center came up with the idea of handing out bags.
  • 11:18-15:25 Pamala Valentine, President of Nor-Cal Think Pink and Mike Davis, CEO of MD Imaging, talk about MD Imaging’s commitment to Think Pink and what it takes to produce this event each year.
  • 15:30- end. Shannon Boles and Dr. Eva Bauer of MD Imaging talk about the importance of early detection of breast cancer.
Pink Sundial

Courtesy Dr. Adam Attoun from MD Imaging

Nor-Cal Think Pink is a community effort to promote breast cancer awareness.

The campaign originated in 1997 in Northern California with three individuals: Dr. Michael Figueroa, Oncologist of Solace Cancer Care (previously Cancer Care Consultants), Carol Lake of the American Cancer Society – Northern California Unit, and Melody Christenson of MD Imaging (and retired from Solace Cancer Care) in Redding, California. The campaign began with just 500 free bags being handed out to the public.

Early breast cancer detection has a 98% cure rate; when discovered too late, the effects are devastating. Breast cancer can strike anytime: young and old, family history or no family history, healthy and unhealthy women; breast cancer does not discriminate. It is our hope that through advocacy and outreach education with our surrounding communities – Shasta, Siskiyou, Modoc, Tehama and Trinity, women will recognize the importance of annual mammograms and monthly self breast exam.

It is the hope of Think Pink to secure donations from local businesses and individuals as well as grant money to continue to educate women and men about the importance of breast cancer awareness, annual mammograms and self breast exams.

Think Pink Bags

Think Pink Bags

Each Think Pink Bag contains educational materials such as:

  • Breast Cancer Awareness Calendar
  • Breast Self-Examination Shower Card
  • Breast Cancer Resources (found inside the Awareness Calendar)

Each Think Pink bag also contains pink gift items to help everyone remember to Think Pink and raise awareness of breast cancer and the importance of early detection. Examples of past items include Think Pink antenna ball, pink pens, hairbrush, and more. Each year various businesses donate different items to add to the educational mission.

Early Detection of Breast Cancer Saves Lives

Early Detection of Breast Cancer Saves Lives

Established in 1997, Nor-Cal Think Pink is a community effort to promote breast cancer awareness. Early detection is the best defense against breast cancer – when caught and treated early, breast cancer has a 98% cure rate. It is our hope that through advocacy and outreach education with our surrounding Northern California communities (Shasta, Siskiyou, Modoc, Tehama, and Trinity), women will recognize the importance of annual mammograms, monthly breast self exams, and other early detection tools. We invite you to join us in our mission by supporting Think Pink and helping to spread the word about the importance of early detection.