Norcal Think Pink

The Sundial Bridge Goes Pink.

Upload your photos of the 2010 A Pink Sundial Event!

Nor-Cal Think Pink invites the community to participate in this significant event to promote Breast Cancer Awareness.

In 2009, Nor-Cal Think Pink received historic approval by the City of Redding to light the Sundial Bridge in pink as part of Think Pink Day. More than a thousand people attended this incredible display that shined a pink beacon upon our efforts to raise awareness of breast cancer.

We invited the general public to join us again in 2010 for this important event.

Nor-Cal Think Pink is excited to announce we will again light the Sundial Bridge in Pink on our 15th Annual Think Pink Day.

View the introductory speech given by one of Nor-Cal Think Pink's founders, Michael Figueroa, MD, at the 2009 Sundial Bridge lighting.

Event Details

When: 7 pm, Thursday, October 20th
Where: The Sundial Bridge at Turtle Bay, Redding, California
Cost: FREE

ATTENTION: Photographers

For 2009's pink lighting, Abra Marketing created a special feature that allowed people to upload photos to the website.

We will again offer the ability to post your photos to this website to share with the world. In addition we are expanding the photos to welcome any photos from Think Pink Day and also photos of people in the North State affected by breast cancer.

Stayed tuned and follow us on Facebook and Twitter for updates on our photo contest.

View photos and video of the 2009 Pink Sundial Bridge »

NOTE: Unfortunately due to a server upgrade, the video upload feature that was mentioned in some materials will not be available this year.

Breast Cancer affects approximately 1 in 8 women in the US.

For 2009, the National Cancer Institute estimates new cases of breast cancer to be found in 192,370 women and 2,100 men. There are more than 2.5 million cancer survivors in the US. There is a 98% cure rate when breast cancer is caught early. This is why Think Pink’s message is so important.

About Nor-Cal Think Pink
Think Pink is a community effort to promote breast cancer awareness. The campaign originated in 1997 in Northern California with three individuals, Dr. Michael Figueroa, Oncologist of Cancer Care Consultants, Carol Lake of the American Cancer Society - Northern California Unit, and Melody Christenson of MD Imaging in Redding, California. The campaign began with just 500 free bags being handed out to the public. In 2008 distribution was 40,000 breast cancer awareness bags! Dr. Figueroa and Melody Christenson are still heavily involved with Think Pink and work together at Solace Cancer Care. Think Pink has spread to communities across the country.

About the Sundial Bridge
The Sundial Bridge was designed by world-famous architect Santiago Calatrava. The Sundial Bridge at Turtle Bay crosses the Sacramento River in the heart of Redding, California. Opened July 4, 2004, the bridge links the north and south campuses of Turtle Bay Exploration Park and serves as a new downtown entrance for Redding¹s extensive Sacramento River Trail system.

About Santiago Calatrava
World renowned Spanish architect and engineer Santiago Calatrava conceived the Sundial Bridge¹s unusual design, his first free-standing bridge in the United States. Calatrava has built bridges, airports, rail terminals, stadiums, and other structures around the world. His notable designs include the new PATH transportation terminal at the World Trade Center site in New York City and several projects at the 2004 Olympic Games in Athens, Greece, including the main stadium where opening and closing ceremonies were held.
Website for the Sundial Bridge Architect Santiago Calatrava »

Additional Information