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Pink Sundial

Courtesy Dr. Adam Attoun from MD Imaging

Nor-Cal Think Pink is a community effort to promote breast cancer awareness.

The campaign originated in 1996 in Northern California with three individuals: Dr. Michael Figueroa, Oncologist of Solace Cancer Care (previously Cancer Care Consultants), Carol Lake of the American Cancer Society – Northern California Unit, and Melody Christenson of MD Imaging (and retired from Solace Cancer Care) in Redding, California. The campaign began with just 500 free bags being handed out to the public. Today, 40,000 Think Pink bags are distributed to over 30 surrounding communities each year on Think Pink Day!

Think Pink Bags

Think Pink Bags

Each Think Pink Bag contains educational materials such as:

  • Breast Cancer Awareness Calendar
  • Breast Self-Examination Instructions
  • Breast Cancer Resources (found inside the Awareness Calendar)

Each Think Pink bag also contains pink gift items to help everyone remember to Think Pink and raise awareness of breast cancer and the importance of early detection. Examples of past items include Think Pink antenna ball, pink pens, hairbrush, and more. Each year various businesses donate different items to add to the educational mission.

Mobile Mammography

Beyond The Bag Initiative

Breast cancer is not just one day a year. In 2016, Nor-Cal Think Pink launched the Beyond the Bag Initiative to educate women in the North State of the importance of early detection throughout the entire year. Nor-Cal Think Pink hosts breast cancer education booths at community events, and teaches breast health workshops. The annual Pretty In Pink Prom fundraiser event was created to raise monies solely for this new program. In 2018, Beyond the Bag hosted its first No-Cost Mobile Mammography Event in Fall River Mills, CA with plans to bring this service to all the remote areas of the North State through grants and sponsorships.

Early Detection of Breast Cancer Saves Lives

Early Detection of Breast Cancer Saves Lives

Established in 1996, Nor-Cal Think Pink is a community effort to promote breast cancer awareness. Early detection is the best defense against breast cancer. When caught and treated early, breast cancer has a 98% cure rate. Breast cancer can strike anytime: young and old, family history or no family history, healthy and unhealthy women. Breast cancer does not discriminate. It is our hope that through advocacy and outreach education with our surrounding Northern California communities (Shasta, Siskiyou, Modoc, Plumas, Tehama, and Trinity Counties), women will recognize the importance of annual mammograms, monthly self breast exams, and other early detection tools. We invite you to join us in our mission by supporting Think Pink and helping to spread the word about the importance of early detection.

It is the hope of Think Pink to secure donations from local businesses and individuals as well as grant money to continue to educate women and men about the importance of breast cancer awareness, annual mammograms and self breast exams.