About Us

Nor-Cal Think Pink aims to boost awareness of breast cancer, and enhance early detection through community collaboration.

The campaign originated in 1996 in Northern California with three individuals: Dr. Michael Figueroa, Oncologist of Solace Cancer Care, Carol Lake of the American Cancer Society, and Melody Christenson of MD Imaging in Redding, California. Their goal was to promote awareness and early detection of breast cancer by encouraging women to do their breast self-exam and get annual mammograms. The campaign began with just 500 free educational bags being handed out to the public. Today, up to 25,000 Think Pink bags are distributed to over 30 surrounding communities each year on Think Pink Day!

Think Pink Breast Cancer Awareness Day is the third Thursday in October.

25k think pink bags

Today, up to 25,000 Think Pink bags are distributed to over 30 surrounding communities each year on Think Pink Day!

beyond the bag image

An initiative to educate women in the North State of the importance of early detection throughout the entire year.

Nor-Cal Think Pink aims to boost awareness of breast cancer, and enhance early detection through community collaboration.

The campaign began with just 500 free bags being handed out to the public. Today, up to 25,000 Think Pink bags are distributed to over 30 surrounding communities each year on Think Pink Day!

Early detection is the best defense against breast cancer - when caught and treated early, breast cancer has a 98% cure rate.

Survivor's stories

Graphic of a Woman

Did you KNow?

1 in 8 women will develop breast cancer during her lifetime. Just be being a woman you are at risk….

But there is a 98% survival rate when breast cancer is caught early

Early Detection of Breast Cancer Saves Lives

How Can you Help?

The generosity of individuals, groups and companies has helped Nor-Cal Think Pink expand the reach of our life-saving message year after year.

Nor-Cal Think Pink Sponsor: Signarama
Nor-Cal Think Pink Sponsor: Walker Printing

You can help save lives through your involvement in Think Pink. How can you help?